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Hi, I write stuff that people don’t know they need yet.

I've dabbled in personal branding, strategic communications, legal journalism, and investigative reporting. I've worked on brand
initiatives for Netflix, award-winning journalists, and international clients.

My Work

Mad In America •

Mad in America: Advocacy/Narrative Communications

A small village in one of India’s southern states woke up to a tragic fire 23 years ago. Little did it know that this incident would alter the course of the nation’s approach to mental health care.
Erwadi in Tamil Nadu was no ordinary place. After all, this village housed the revered dargah (shrine) of Hazrat Sultan Syed Ibrahim Shaheed Badusha, along with other saints who are buried in the dargah’s premises.
For centuries, this dargah had attracted pilgrims from diverse faiths, all drawn by the...
The Quint •

The Quint: Policy + Regulatory Communications

One of the two poems above, is written by Rabindranath Tagore and the other - by Google’s AI chatbot ‘Bard.’ The prompt we put into the generative AI tool was simple: “Please write a poem on death using Rabindranath Tagore's style.” While you think about which one is the “original” and which one is “AI-generated," here’s more food for thought: When the poems seem so eerily similar and AI can copy anything (provided it is fed the right kind of data), can firms continue using the work of writers,

The Quint: High-Risk + Multimedia Communications

Since eyewitness accounts or direct evidence was lacking, Nishad's alleged disclosure statements to the police, which later reportedly helped them retrieve the alleged incriminating evidence, became his main link to the crime.

These statements were recorded in Marathi. But, as pointed out by the Project 39A team that worked on his case, Prakash Nishad, a migrant labourer from Uttar Pradesh, only speaks Hindi.

Moreover, after recording the statements, the investigating officer did not explain t

The Quint: High-Risk + Narrative Communications

Niranaram Chetanram Chaudhary was supposed to spend only three years in jail. But when he walked free in March this year, 41 years of age, he had already spent 28 years behind bars. Seemingly, all because of an error in his name and age in his case files. Although his story has all the makings of a movie script, this is not one. Not only was Niranaram ‘wrongly’ imprisoned for 28 years, he spent 25 of those as a death row convict. “When I heard that the Supreme Court ordered my release last month
The Quint •

The Quint: Public Policy Communications

Come next week, when delegates from across the world gather in Maharashtra’s Nagpur for a widely publicised G20 meet, they’ll witness what the police call a “beautified” city.

This, of course, will come at the cost of the homeless and the beggars, who can potentially land up behind bars for having become a source of “public annoyance.”

Why, you ask?

According to a Times of India report from 9 March, Police Commissioner Amitesh Kumar has said:
The Quint •

The Quint: Explanatory Communications

Nearly 92 years ago, Charles Evans Hughes, right before he went on to become the Chief Justice of the United States in 1930, had said:

“Dissent in a court of last resort is an appeal to the brooding spirit of the law, to the intelligence of a future day….”

And now, only a couple of days ago, on Monday, 7 November 2022, former Chief Justice of India UU Lalit and Justice Ravindra Bhat dissented from the majority view in the Economically Weaker Sections (EWS) reservations case.

Simply put: a ‘di

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